Marketing Lead (Crypto/blockchain background only)

Marketing Lead (Crypto/blockchain background only)

Responsibilities

  • Should have experience in directing marketing strategy, creating and positioning brands, determining the business direction, and executing project plans
  • Collaborate with the internal and external subject matter experts and thought leadership and digital marketing function to articulate and communicate value propositions through effective messaging and content
  • Developing profitable & productive business relationships and building an extensive client base
  • Generating new business and devising & executing business plans by leveraging a comprehensive understanding of the dynamics of the industry
  • Insightful experience in generating growth in sales and revenue through conceptualizing and implementing excellent marketing strategies for growth hacks
  • Work closely with the sales organization and managers to successfully identify business opportunities, support tools, new marketing tactics, and implementation in a timely manner
  • Lead media strategy and planning for all brand campaigns and work with brand owners to identify KPI & goals, design, execute and measure working closely with brand teams as well as media partners
  • Conduct periodic competitor analysis and assess the potential impact on the business. Refine service differentiation while taking into account competitive shifts in the market
  • Leading communication, social media team, sales team and lead generation, the overall handling marketing team of fintech platform

Requirement

  • 5+ years of marketing experience in a start-up environment or experience in building brands from scratch, preferable fintech background
  • Proven experience as a leader in the development of brands for the long-term
  • Deep knowledge of marketing methods and strategies; experience planning, developing, and executing complex marketing programs
  • Solid quantitative/analytical and budget management skills
  • You keep your cool while managing multiple projects and deadlines simultaneously
  • Excellent communication and interpersonal skills; strong ability to work collaboratively across business functions
  • Willingness to continuously learn and grow and adapt to rapidly changing business landscape
  • Excellent writing, communication, and presentation development and delivery skills

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Unifarm.

Unifarm is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Unifarm considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Unifarm is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

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